Yesterday a friend of mine gave me a torn piece of paper out of a magazine. She gave it to me because it mentioned the Peter Principle, which I told her about a few weeks ago, without remembering its name. Anyway, I found the entire article on-line (it is in Hebrew) and read it. It actually deals with blogging as a managerial tool.
Now the mentioning of the Peter Principle is not accidental. One of the claims in the article is that this principle applies to blogging. In my very own very rough translation:
If what you write is worth reading you don’t have the time [to write a blog]. Whoever has time to sit down and invest in his blog, probably has nothing that interesting to say.
If I put aside my own pride (why? Why am I not worth reading????), I am not sure this is true.
First, there are some very interesting blogs written by very busy people. You can check out the blogroll of this blog and see that for yourself and off course there are many more.
Second, and I think more interesting, is that this approach actually portrays to concepts. One relates to time management. The other relates to blogs and blogging as an activity which is not in the heart of a manager’s role.
In his book, “Management Challenges for the 21st Century“, Peter Drucker says that you never know how a product or service that was invented in one industry will affect other industries. Maybe blogging can be used to solve time management problems.
Take for example what I wrote about “thinking time” a few days ago, after reading a post by Franice Wade of The 2Time Management System blog. What if we use the writing of a blog to create “thinking time” for top-managers? If we agree (and it does seem to be a wide agreed on concept) that the higher you are in the hierarchy the more important it is for you to set aside “thinking time” and that the higher you are in the hierarchy it is harder to do so, than perhaps writing a blog could be used as a thinking tool for the manager. If you commit to writing a blog daily or weekly it means you have to set aside time to think about it – which should be great for business.
Many great writers I know don’t write for anyone else but themselves. Some of them use the writing as a sound box, to test their thoughts. It is the passion in their writing that attracts readers. So if you can use a blog in order to think and do it passionately, you get the “regular” results of a business blog but add a value to your business in other ways.