Photo by yewenyi
Today in our marketing class we talked about customer’s happiness and trust. If you create a simple 2 by 2 matrix you can allocate your customers to 4 groups. Then you need to think about how you treat each group and what the reasons for the existence and size of each group are.
And that got me thinking about transferring the same kind of measurement and thinking process to other arenas. Let’s think about politics. If you are a president or a prime minster, what is more important – that the citizens trust you or that they are happy with what you are doing? Or think about being a manager – do you want your employees to trust you or do you want them to be happy?
I know that trust and happiness are interrelated. I also know that the definitions are not completely clear. But life (and leadership and management) is about making decisions in a scarce and uncertain environment. And when your resources are limited you are faced with the choice of what to concertante on.
If I was a marketer, I think I will concentrate mainly on happiness. But as a leader and a manager of people, I would go with trust every time. In the marketplace of the consumers – happiness will generally lead to trust. In the leadership sense, happiness is important – but doing the right things and making the right decisions is a way that will lead to trust, is even more important. The trust will lead to happiness.
Leaders and managers need to make tough choices even though their followers will not always like it. In a book I am currently reading called: “The last argument of kings” one of the characters uses the phrase: “One cannot be a great leader without a certain … Ruthlessness”. I believe this is true. First create trust in your vision, in your cause, in your decision making. First create respect. Happiness will come.
What do you think is more important? Happiness or trust?