Seth Godin wrote in his blog:
isn’t your work spiritual?
I know doctors, lawyers, waiters and insurance brokers who are honestly and truly passionate about what they do. They view it as an art form, a calling, and an important (no, an essential) thing worth doing.
In fact, I don’t think there’s a relationship between what you do and how important you think the work is. I think there’s a relationship between who you are and how important you think the work is
Yes! Exactly! As usual, Godin asks each and every one of us to take responsibility. I think that it is a very good call, but one that is hard for people to take on alone. That is why we have managers. Great managers instill a sense of purpose in each and every employee (notice the bold face on the each and every).
Every job matters. Everyone is needed. Everybody can make a difference. If you have an employee who looks at himself as a cog, it is your job as a manager to make sure he is not a cog and more importantly, that he does not see himself as a cog. Chances are – if he understands that – he will not be a cog anymore. He will make his work meaningful because it has meaning. He will make a difference everyday by showing up.
This is not an easy thing to achieve. People will doubt you and think you are being cynical or worse lying to them. That is the challenge you have to overcome. That is part of your role as a manager. That is how you make a difference.