Telos

Photo by Image Editor (and originally by Raphael)

I am reading Barry Schwartz’s new book Practical Wisdom: The Right Way to Do the Right Thing. I am sure I am going to mention it a lot here on the blog. Here is a first taste:

Acting wisely demands that we be guided by the proper aims or goals of a particular activity. Aristotle’s word for the purpose or aim of a practice was telos. The telos of teaching is to educate students; the telos of doctoring is to promote health and relieve suffering; the telos of lawyering is to pursue justice. Every profession—from banking to social work—has a telos, and those who excel are those who are able to locate and pursue it. So a good practitioner is motivated to aim at the telos of her practice. But it takes wisdom—practical wisdom—to translate the very general aims of a practice into concrete action.

If purpose is indeed an all encompassing concept that every aspiring manager should master then this idea of telos probably lies in the middle of it. While, as Schwartz says, it is only the beginning of translating that general aim into concrete action, it is a good place to start. A place I am not sure we reach for enough.

How many of you have stopped in the last week\month\year and asked – “why am I doing this”?

When was the last time you started a meeting by asking: “So, does anybody have thoughts about why we are here? Why are we doing it? What is the purpose of our work?”

In the management world talks about vision, goals and desired outcomes are ubiquitous. Talks about what lies underneath them are scarce.

I know on which side of the equation I would like to be.

What about you?

Elad

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