Photo by Mai Le
1. Don’t talk to all your employees, all your users or all your prospects the same way, because they’re not the same.
2. If you treat an expert like a novice, you’ll fail.
I love point number one because I extensively write about it myself (for a summary, see here). The notion of equality must be banished from places it is not needed at. As Godin hints – in the area of marketing – and of course, in the area of managing people. If treat everybody the same we get cogs in a machine. The answer should be found in the idea of Equifinality. There are a lot of ways to reach success. If we treat everybody according to their uniqueness we create variety which is beneficial. In the past, management practices were built on mechanisms of control that were intended to deal with heterogeneity. Today, this heterogeneity is need ingredient in the creation of innovation. We don’t need to control it, we need to embrace it.
But point number two is not less powerful. As I mention in my no more rules presentation, the use of rules and lose of judgment and practical wisdom is a short-run gamble for productivity. In the long run, only self-thinking, experts how develop practical wisdom through trial and error could produce tangible innovative, human connecting results. When you treat somebody like a novice, you are sacrificing his or her future ability because you prevent him from developing the qualities you need the most.