This is a quote from Jim Hart’s post in Harvard Business Review Blog titled In Tough Times, Help Your Team Remember Their Purpose:
In his book, It’s Not What You Sell, It’s What You Stand For, Roy M. Spence Jr. writes something we have been coaching CEOs and executive leaders on for 30 years: “A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization….If you get it right, people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning.” This is especially important in turbulent times…
And I think, this can also teach us a lesson as managers and leaders. There is no doubt that one of the most important things we need to do as managers and leaders is to communicate. But we have so many channels. Just using one of them for all our communications is not enough. We need to create the right mix and to send the right messages using the right tools. We need to remember that some people are listeners and some are readers. We need to remember that some people like to get all the information online (on a computer and all the time) and some prefer to do it offline (not on a computer and postponed to a different time).