Photo by Sara. Nel
Seth Godin describes 8 reasons to work:
- For the money
- To be challenged
- For the pleasure/calling of doing the work
- For the impact it makes on the world
- For the reputation you build in the community
- To solve interesting problems
- To be part of a group and to experience the mission
- To be appreciated
He then asks: “Why do we always focus on the first?”
I think it is the wrong question. We should focus on the first. The question is why do we only focus on the first?
Even the one of the most popular opponent for incentives in the way the business world usually uses them, Dan Pink, claims, in his book, Drive, that while autonomy, mastery and purpose is what really drives people, a prerequisite for that is that people are paid well. Preferably above the average pay.
I think we should think about this question as a threshold. In order to attract goof workers and demand excellence you need your pay to be reasonable. But above a certain point (which I don’t think is very high) more money does not equal better performance. To do that, you need at least one, if not more, of the rest of the items on the list.
By the way. This proposition is not mine. It belongs to the management scholar Herzberg. Here is how I described it in the past:
According to the Two-factor theory (also known as Herzberg’s motivation-hygiene theory) job satisfaction and job dissatisfaction act independently of each other. Two Factor Theory states that there are certain factors in the workplace that cause job satisfaction (Motivators, e.g. challenging work, recognition, responsibility which give positive satisfaction, arising from intrinsic conditions of the job itself, such as recognition, achievement, or personal growth), while a separate set of factors cause dissatisfaction (Hygiene factors, e.g. status, job security, salary and fringe benefits, which do not give positive satisfaction, although dissatisfaction results from their absence. These are extrinsic to the work itself, and include aspects such as company policies, supervisory practices, or wages/salary).
Hygiene factors are things you need to make sure are present to reasonable degree. Otherwise, in many cases, the motivators will have almost no effect.
So, we should focus on money (and other hygiene factors). But we need to make sure they are good enough and focus on making the motivators extraordinary. Then, we raise the chances for the emergence of excellence.
Elad